Solving Donor Abandonment Woes - Here's How to Solve Them

By Stephen Hendy

Donor abandonment isn't a new term for the nonprofits and churches, but it is something not everyone else knows about. When a donor leave a donation page even if it is with an intention to return it is called donor abandonment. Every organization at some point faces this problem and for churches, it is 60% in a year's time.

The reasons why the rate of donor abandonment or donors leaving the donation form is because of complications on the pages themselves that require donors to spend too much time completing the process.

Considering this constant problem now are the five possible solutions that are of definite help:

1. Make the Process Easier for Donors: The process of donation should be an easy one and as a responsible organization this is exactly what you need to do. The fact is that donors are less likely to leave a donation process right in the middle of it is because they've found it to be a really complicated one. In order to make it simpler make donating accessible to your donors no matter the situation; you can add channels such as text-to-give, mobile applications, and email buttons make donating accessible to your donors no matter the situation.

2. How Your Donation Form is Secure: When donors reach the donation page the first major concern they face is whether or not the information they provide you is protected before they give it. This is a very important point because your donors want to be sure if their information is given away; to help donors feel at ease it should be the nonprofit's duty to be sure about the software's security measures. There are huge options of software in the market; for charity management, there is separate software that can be brought into use.

3. Make It Easy for Them to Skip a Few Steps: Big forms are never a great idea; your donors should have the chance to skip a few steps if they think these aren't really important for them to mention. Filling in all the details shouldn't be a compulsion for them and the idea should be to make things really easy for them.

4. Suggest Donors a Donation Amount: It is suggested that you suggest a donation amount to your donors; this will give them some idea of the minimum donation amount that you're expecting from them. You can, however, let them contribute as little an amount as they like - all you have to do is suggest something.

5. Create A Form that Fits on A Single Page: Creating a single page form for donations is another very important thing that needs to be considered. This is rather important to avoid the donor from losing interest and not willing to move to next page to fill in the details and to make the donation.

It is suggested that churches and charities keep a note of all these things to avoid any chances of donor abandonment. Your donors have a huge role to play for your organization and it is very important that you consider even the slightest of points and avoid any chances of your donors not donating.

The author has immense knowledge of the charity software; truly knows that without software the church can lag behind in fund-raising aspects. The first step towards increasing the fund is to develop the community. The article leads with the measures that should be taken by a church for expanding their community. To know more, visit - http://www.datadevelopments.co.uk