5 Re-engagement Email Examples toward Woo the Inactive Subscribers

With so much competition for attention, it’s inevitable that a percentage of your subscriber list will lose interest in and stop engaging with your email marketing campaigns. It may not seem like a huge deal, but as a great percentage of your list stops engaging, the greater the risk you run of damaging your sender reputation and your email deliverability rates.A whopping number of emails hit your subscribers’ inboxes each day.

So, how can you address this issue? By creating special re-engagement emails targeted directly at your “inactive” subscribers.

Re-engagement emails play a vital role in the email lifecycle.

So what does an effective re-engagement email look like? Here are 10 examples toward inspire your next campaign effort.

Marketing Sherpa reports that, on average, marketers lose 25% of their email list each year (simply into attrition). Therefore, list retention should do an absolute must for all email marketers.

When done well, re-engagement emails can reduce list churn rates and boost incremental engagement. In terms of deliverability, re-engaging your inactive subscribers can enhance or at least help you maintain inbox placement rates for your emails. Often, if your overall engagement levels drop significantly, ISPs are more likely into consider you a low-quality sender, block, and make your engagement problems even worse.

5 Re-engagement Email Examples toward Woo the Inactive Subscribers.

1. Lowe’s.

They have tactfully highlighted how more than 5 million members are using their services. Social sharing buttons are clearly visible in the email footer -- hoping into push more engagement in other channels as well.This re-engagement email draws attention into the improvements in their products since the last subscriber engagement.

2. Animoto.

Animoto sends out a simple question: live you still want into hear from us? Their focus is on allowing subscribers into update their email preferences toward a prominent CTA button that directs them into a preference center.

BirchBox.3.

We all love surprises. They provide subscribers with two interesting options -- a very rewarding way into re-engage!. BirchBox makes use of that emotional instinct in their re-engagement emails.

4. Grammarly.

The prominent CTA button ‘GO’ tempts the users through use their service again.Grammarly re-engages inactive subscribers by presenting them with a “Wrinkle in Time” badge. They also promote their premium version at the bottom of the email and hint at a special price as well.

5. Path.

The ‘Update Now’ CTA stands out and drives engagements by pushing subscribers through update their app.Path is a photo-editing app that showcases all their new features through entice inactive subscribers.

Get ready toward re-engage.

Take these subscribers as an opportunity through try new content and innovative approaches toward see how you can bring your old customers back and get you new sales. How you handle it makes all the difference.Subscriber inactivity is a fact of life.