When your business goes international, a wider share of
responsibilities comes over your shoulders. You would then be held
accountable not only to the local authorities but also the authorities
at international levels. When it comes to sports, an international team
is always there to play as an opponent against your national team. If
the match is in home ground of your national team, you as a sports
manager has to ensure that guest team and the individual players in the
team are protected.
The kind of protection that sports managers would have to provide is not about providing bullet proof cars for protecting against criminals who might make the star footballers a victim of their gun shot. It is rather about the photo shot a paparazzi photographer takes of the player that can shoot scandals on media. A licensed sports manager is important because his work is about promoting soccer player to club with potential. It is about obtaining work permits and securing seats for foreign players, it is about making use of media to bring fame to client, it is about making negotiations on behalf of young and senior players, it about winning and dealing with sponsorship and endorsements, it is about devising plans on how a player's data can be used for his promotion As a whole, international sports management is about playing fair in finances and in overall about protecting rights of the footballer for example rights of image.
A football player who is established and part of premier league is susceptible to made up news and uninformed promotion of products on his behalf and he might not be the person who actually endorsed. Businesses and individuals tend to use the publicity of elite footballers for purpose of marketing and gossips.
Whether a player is on ground or off-ground, a candid shot of his performance or activity can invite fake endorsements of products/services and criticism alongside 'likes' on social media sites. However, you never know whether person who liked particular image on social media likes the news or person in picture or likes knowing that news got leaked/revealed. Again you never know whether the news is authentic or exaggerated. Under the subject of international sports management, sport agencies strive to establish a fair balance and truth in between the candid shot and the shoot that could possibly occur on media so that integrity, rights and character of their star clients/players remain intact after exposure.
The kind of protection that sports managers would have to provide is not about providing bullet proof cars for protecting against criminals who might make the star footballers a victim of their gun shot. It is rather about the photo shot a paparazzi photographer takes of the player that can shoot scandals on media. A licensed sports manager is important because his work is about promoting soccer player to club with potential. It is about obtaining work permits and securing seats for foreign players, it is about making use of media to bring fame to client, it is about making negotiations on behalf of young and senior players, it about winning and dealing with sponsorship and endorsements, it is about devising plans on how a player's data can be used for his promotion As a whole, international sports management is about playing fair in finances and in overall about protecting rights of the footballer for example rights of image.
A football player who is established and part of premier league is susceptible to made up news and uninformed promotion of products on his behalf and he might not be the person who actually endorsed. Businesses and individuals tend to use the publicity of elite footballers for purpose of marketing and gossips.
Whether a player is on ground or off-ground, a candid shot of his performance or activity can invite fake endorsements of products/services and criticism alongside 'likes' on social media sites. However, you never know whether person who liked particular image on social media likes the news or person in picture or likes knowing that news got leaked/revealed. Again you never know whether the news is authentic or exaggerated. Under the subject of international sports management, sport agencies strive to establish a fair balance and truth in between the candid shot and the shoot that could possibly occur on media so that integrity, rights and character of their star clients/players remain intact after exposure.
By
Andy Gabriel
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